Sheriff is a bespoke creative services company blending experience in film, television, style and art. Founded by producer Jay Rodan in Los Angeles, it produces high end motion + stills with an emphasis on cutting edge, upscale delivery. We have worked across many media, nurturing concepts from inception, driven by our passion for the process and our ability to balance the demands of art and commerce.

With roots in Europe and an office in South Africa, we work worldwide to produce quality narratives and imagery. Full service, wraparound production in all motion & stills. Specialist experience in branded communication, fashion, and celebrity services.

The Sheriff team are relentless, flexible, and committed to realizing singular artistic visions with an unflappable can-do approach. We believe that fine work begins at the seed level. If it can be imagined, it can be made. If it can be made, it can be made well.


Clients: Esquire Italia / NOKAOI / L'Express Dix / Dazed / Moncler / T Brand Studio / ReSound / IO Donna / Wrangler Jeans / Elegant Prosper / Riley / Blugirl / RCA / The Body Shop / Margaret Howell / Sony Music / Atlantic Records / Clarins Int. / Yoox.com / Velvet by Graham and Spencer / Robert Rodriguez / Danza / Marlboro Classics / Nike / Y3 / Swatch / Esquire / Elle International / French Elle / Italian Elle / Russian Elle / Elle Turkey / Harpers Bazaar / Sunday Times / i-D Magazine / Lui Magazine Photographers-Directors: Suzie & Leo, Drew Jarrett, Sean + Seng / Ben Toms / Stig De Block / David Burton / Kayt Jones / Matt Jones / Stefano Galuzzi / David Gomez Maestre / Dusan Reljin / Danilo Scarpati / Bob Jeusette / Cedric Buchet / Michael Evanet / Riccardo Vimercati / Vava Ribeiro


The office is located on world-famous Mulholland Drive. Situated between the glamor of Hollywood and the beach style of Malibu, we think it’s the ideal creative zone.


Los Angeles based Executive Producer Jay Rodan created Sheriff as a multi-disciplinary creative services company in order to blend his experience in film and art.

Having worked in films directed or produced by independent masters of cinema such as Bernardo Bertolucci and Franco Zeffirelli, and being an award winning screen writer, Sheriff is the the logical evolutionary step in his commitment to artistic creation and excellence.

Having gathered around him a creative federation of like-minded adventurers, renegades and iconoclasts, he wants Sheriff to be the vessel by which their pragmatic brilliance created real things in an increasingly unreal world.

In Cape Town, South African producer Calvin Hayward brings twenty years hands-on experience producing stills, film and television. A rich knowledge of producing in South Africa and throughout the continent means that he and Sheriff can be the perfect vehicle for your production anywhere in Africa.